"tianxia taobao " a TV program sponsored by alibaba.com

《天下淘宝》是一档由阿里巴巴集团联合淘宝天下周刊、浙江电视台影视娱乐频道共同打造的大型娱乐周播节目，时长45分钟，将于2010年1月开始，在每周日晚8：30的黄金时间重磅推出。 《天下淘宝》力求时尚、清新、实用的节目风格，引领睿智生活。来自全国各地的淘宝达人和资深娱乐媒体人强强联手，各自带领自己的亲友团进行游戏PK。在节目中，嘉宾将分成两个阵营，通过对指定的淘宝商城提供的网货产品进行猜价格、猜商品性能、比搭配等3个环节的对垒，最终胜出的一队将获得丰厚奖品。
与此同时，《21点疯狂大秒杀》和《淘课堂》将成为节目中最具看点和卖点的两大元素，引发收视狂潮！
"Tianxia Taobao" is an Entertaining TV progtram sponsored by alibaba.com associated with "Taobao tianxia weekly"(a megazine published by taobao.com) and Zhejiang TV entertaining Channel. Started from Jan. 2010, It shows every Sunday evening.
"Tianxia taobao" aims to be modern and practical. Talented Taobao sellers and buyers are invited to compete in the games such as price guessing,function guessing. They are divided into two groups. The winner gets big prize of product from Taobao.com. Moreover, two most attractive sections are "21 o'clock second killing" and "taobao class".

My Comments:

This is not only a TV program but also a great platform for taobao sellers to expose their products to the public, and buyers to exchange their shopping experiences. Since almost half of Chinese net citizens are taobao users, this program does draw a lot of eyeballs.
As the sponsor, taobao.com earns more popularity among the audience, and brings in a great income from taobao sellers who appear in the program.And the greatest benefit is that they turns million audience into potential taobao users.

Here's link for a new episode of "tian xia taobao"   http://www.tmall.com/go/act/integrated/tbtx.php?ad_id=&am_id=1300208262d27d5f2df6&cm_id=&pm_id=